“Small Is the New Big” (and you can still get rich…go on, it’s okay) By Dan HullSeptember 26, 2006February 27, 2025Uncategorized Read Seth Godin’s new book Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas. It’s what WAC? has been trying to tell you. Godin just says it better.