Martindale-Hubbell also represents many other solutions that help law firms establish…a full range of marketing and client development services. One of our most recent, and proudest, releases is Martindale-Hubbell Connected, our premier legal professional network. Thousands of corporate counsel and attorneys have joined this network since it’s launch earlier this year.
–Dave Danielson, Martindale-Hubbell/VP LexisNexis Client Development
A New Martindale-Hubbell? We’ll certainly listen to that idea. Five days ago we ran a recycled yet timely post entitled Redux: Martindale-Hubbell: Should we all “just say no”?. In response, Dave Danielson, Martindale-Hubbell/Vice-President, LexisNexis Client Development, commented back. Dave’s response is both honest and instructive. For some readers, it will even break a bit of news. We print it in its entirety below:
Mr Hull raises a fair point, one that we definitely hear loud and clear at Martindale-Hubbell. But, the picture in this original post ironically helps me make a very important point – that Martindale-Hubbell is viewed by many lawyers as “just a listing” or “just a book”. This could not be farther from the truth. Let me explain…
Martindale-Hubbell subscribers are paying for a “listing”, yes, but that listing puts them in Martindale.com as well as Lawyers.com and also syndicates their profile/contact information to many alliance partners like Google, Yahoo, CitySearch, MSN, superpages, and many others. If you see a law firm listed in Google “Local” there is a fair chance that our syndication was involved. We believe that this syndication value online is worth a lot in reduced cost and complexity for the typical law firm.