It’s the difference between achieving a robust corporate law practice and getting a job scraping barnacles off your ex-partner’s new yacht. If you are working, you are marketing. See “Rule Six: When You Work, You Are Marketing” from our annoying-but-correct 12 Rules. Every moment your firm “works for a client”–it sends the client something, it sends an e-mail, it talks with the client, it does virtually anything for or about that client that the client knows about or should know about–it transmits a small but powerful message.