Associates are different. So do they really need to market? Back to marketing, selling, clients, serving clients, keeping clients, and keeping clients you like. In a gem we missed last October, our friend Jim Hassett notes that associates, with limited time for marketing, are different from you and I, Ernest.* Also see Jim’s post this week: Self-test: How efficient are your business development tactics?, an exercise for partners and senior attorneys.
*From alleged and oft-quoted exchange between F. Scott Fitzgerald and his glib friend Ernest Hemingway.