One of our Brit friends found this re-occurring post and link below simplistic, shallow, anti-intellectual and apparently just “too American”. And so we are obliged to pound it in until the British White cows come home. The advice here, of course, is all those things but–like other ideas and moving parts of American life–it actually works.
So once again, from the notebooks of the ridiculously simple but wise WAC? purple monkey pundit:
Do first-rate work for existing clients.
That’s it. Nothing more.