Law Firm Logos: “Goofy”, Essential or Something in Between?–Part 5

Another nice post on firm logos by Patrick Lamb at In Search of Perfect Client Service. Due to recent posts on this, and seeing some good logos around me and in some of the posts, I am still deciding. But Pat’s right that I’m not yet sold on logos if you don’t already have one. I still think that most of us already have a distinctive and valuable “look” based our letterhead and cards. I realize this issue pales along side themes like metadata, global expansion and “How Jen Is Coping” with the Brad Pitt-Angelina Jolie thing. But it’s still part of attracting and keeping good clients.