Real, inexpensive and “natural” branding ideas.

To me, real branding for a services firm should be cheap, “natural”, and not with goofy initials or logos that only work for IBM or Microsoft: just “real look and feel” trade dress branding, the kind associated with workaday letterhead and envelopes, and forged in the customer’s overstimulated brain through repetition. Your name, the print style, color–decide, keep it, don’t change it. See Michelle Golden’s post Fun Branding for a Law Firm.