The other Rule 11: Treat each co-worker like your best client.

Clients want to be part of that. Watching and enjoying the “well-oiled” team is an image which sticks in the client mind, memory and senses. They will want more.

The 12 Rules of Client Service. The rules themselves have stayed the same. However, we keep adding to our expansions, takes, riffs and explanations on them (which follow each of the 12 rules themselves), and will continue to do so. The second to last rule is Rule 11: Treat each co-worker like he or she is your best client. What’s this Rule 11 all about?

Three things mainly, and much of this is personal and a confession.

First, in our workplaces, we need great people and we need to treat them with respect–not just buttering up. No, they are never as important as clients. But we do need to give employees prompt feedback–the good and the bad. Above all, we want them to grow and be happy.

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Two smiling women during my associate days. Neither ever worked for me.