I’ve come to the conclusion that it’s not natural for most of us to remember who refers us good work or good clients–from within our firms or from outside our firms. For that reason, strain to make it a habit (1) to remember who pushed work to you and (2) to thank them over and over again. I can think of several instances in which our firm would have referred a second lucrative project to a law firm or other services shop if we had been thanked–even once–for the first lucrative project.
Art: Barbara Kruger