The Damning Quality of Faint Self-Praise. Yeah, Proofreading. Which is important to writers, lawyers, advertising execs and most civilized business people and–often like Writing Itself these days–is an underappreciated and endangered discipline.
The first, or “most popular”, post at What About Clients/Paris? site in 2011 was infamous, often detested and the one of which we’re most proud in the past year hands down (or thumbs down). We’ll try get back to that one later this week or next and make a few important (we think) points about the offending post.
But the second most clicked-upon piece, from August 19, 2011, was this: “Proofreading: It’s a Client Thing–Not Optional.” We’re even more pedestrian than we had thought. And could you check for typos in this post, please? There must be at least one.
Proofreading: Unsexy but hard.