P&G’s new chief Bob McDonald: On leadership.

The graveyards of leadership are littered with people who have ignored culture.

Bob McDonald, the new CEO of Procter & Gamble (NYSE: PG), which ranks 10th on Fortune’s Most Admired Companies list, recently discussed his leadership philosophy on “Strategy with Passion” on the VoiceAmerica Business Channel. McDonald teaches that, to be successful, one must study and appreciate the client’s culture. You can-““and should–hear the interview in this podcast. McDonald joins the discussion at 16:58. If you would like to see his leadership philosophy in print, it’s in the appendix to The Leader’s Compass, 2nd Edition.

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Procter & Gamble Co.’s Bob McDonald. He just received a 40% salary raise–up to $1.4 million–when he took over as chief executive last month. Like P&G or not, the company and its home-grown management have a history of profits, stability and genuine class. Just twelve CEOs in a 173 years.