Love Men

Rule 1: Rule One: Represent Only Clients You “Like”. Client service is not about “being nice” to clients. You need to start with the “right” clients: sophisticated users of legal services who appreciate you and yours. (Note: if your firm has no client-centric ethos and soulless and/or untalented lawyers who think lawyering is a job, or a dodge, read no further.) Most clients are–how shall we say this? we need to get this right–most clients are a miserable tortuous Gothic eternal burning nightmarish Hell, and at best a pain the ass, and they are not worth it. Stick with large businesses with savvy GCs who love what they do, who get it and who get you. There are lots of them. Get off your knees and find them. You better shop around.