In July, Tom Kane, at his well-regarded Legal Marketing Blog, focused on marketing during “bad times”. Once again:
Now, More Than Ever, Talk With Your Clients
Down Economy: Rainmakers Need Not Worry
Best Practices for the Down Economy
We add: (1) Stick to clients you have. (2) Make sure all employees buy into Client Service with the fervor of evangelists. (3) Consider today terminating uninspired or “looter” employees who add no value, starting with, first, the “Unwilling”, and second, the “Unable” (in good times and bad times, it’s either You or Them, and eventually they will do you in). (4) Hire lawyer-consultant Tom Kane, straight-up and fair.