Note: The following is from an August 5, 2008 post. Any new takes on this?
Is a Martindale-Hubbell listing worth it anymore?
We’re not unhappy with the M-H ratings process; generally speaking, if done responsibly and without in effect requiring the “purchase” of the rating, a credible if imperfect ratings process for the global legal community makes lots of sense. And M-H accomplished that decades ago.* But, in view of other and newer ways for law firms to have visibility and credibility, the price of listings at M-H is now officially a rip-off. Lots of fine lawyers seem to be complaining about it, at least in private, both in the U.S. and non-U.S. It’s not that Martindale hasn’t tried. See, for example, at Law.com the piece “Martindale-Hubbell Gets a Makeover” (mentioning Avvo, LawLink and Legal OnRamp, as new alternatives for marketing, networking and lawyer ratings).
*Martindale-Hubbell is no joke. It has a fine, time-honored and even classy reputation, and a history of good work and real utility in the profession. Our firm, Hull McGuire, has actively and earnestly participated in the M-H ratings processes for years; we are happy with the ratings our lawyers received. But, in good times or bad times, the current cost to list firm attorneys for any size firm, with or without multiple offices, is prohibitive and should be resisted on principle given other alternatives. It just isn’t worth it. We predict that lawyers will bolt in droves in the next 2 years.