One of the most clicked-on of our annoying but 100% failsafe 12 Rules is Rule 7: Know the Client. Excerpt: “Take time out to learn the stock price, industry, day-to-day culture, players and overall goals of your client. Visit its offices and plants. Do it free of charge.”

The firm’s client has a factory or plant? If so, please visit it. Above: Nokia factory in Finland.
