What do GCs, CEOs and savvy clients want from a law firm?

1. Quarterbacks. Not mechanics and generic dweebs.

2. Value. Not reduced rates.

3. Verve. Not risk aversion.

4. Straight Talk. Not lawyer-accountant wank-speak.

5. Sane Writing. No typing with a lisp, either.

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Lord Chief Justice John (“Pompous”) Popham, 1603.