We picked up this post from this week’s fine Blawg Review #146: “Why Every Client Should Want an Attorney Who Blawgs” at Ohio Practical Business Law Counsel. This is well-written and well worth your time. However, we continue to think that most clients worth having–and certainly busy in-house counsel–have no time to read blogs, think about blogs or to blog themselves. And real clients want their real lawyers working their asses off solving problems–not blogging. Blogger-professionals need to get over themselves. A client’s knowledge that you are blogging regularly is about as helpful–or harmful–as knowing that you go to the track a couple of times a week with your drunken philandering stoner high school friend Ernie from Glen Burnie. Colorful and interesting–but so what? And with the wrong client, it could even hurt. Moreover, blogging still has a geeky connotation with the over-45 crowd who control much of the work law firms get. Clients could care less if you blog and might even resent it. Still, read Teri Rasmussen’s post for a counter-intuitive counter-view. We of course may be wrong–but we are not about to trumpet the fact to our best clients that “hey, we be blogging”. They don’t care–and we should not expect them to care.
Work first. Blog later. And keep it to yourself.