Patrick Lamb at In Search of Perfect Client Service has an instructive but disturbing post on “one-bounce marketing” and the start of the once-bounce marketing season. The post is inspired by and based on recent article in The American Lawyer by TAL’s editor-in-chief Aric Press. Thanks to Pat, I didn’t miss Press’s intriguing remarks on this special season of the year. Everyone who thinks that they are really marketing and doing it right should read this one.
