What if the services sector competed for clients on the basis of “ease-of-use”?
Develop and apply ease-of-use concepts to pure services? Our clients’ services? Our services?
Sure, and why not?
Consider for a moment just products. Last year, Cincinnati-based The Folgers Coffee Company, a P&G company with extensive operations in New Orleans, was awarded an Ease-of-Use Commendation by the Arthritis Foundation for its AromaSealâ„¢ Canister. If you’re a Folgers® drinker, you notice that Folgers® added an easy-to-peel tin freshness seal (no need for a can-opener), a new “snap-tight” lid and even a grip on its plastic red can. The great companies many of us represent do